Maps to Generate Revenue

Todd ManesGeneral

Revenue is always a top priority for the newspaper industry. With online media resources constantly expanding, traditional print media is always seeking ways to increase subscriptions and grow advertising. Since 2006, Maps.com has been providing unique tools for newspapers with our Acqir program.

Creating a tool to increase readership

Traditional daily newspapers are still popular despite the growing online news presence and recent declines in distribution. A study by the Pew Research Center, State of the News Media 2016, showed that in 2015, weekday newspaper circulation fell 7% and Sunday circulation fell 4%. In addition, advertising revenue fell by 8% from 2014 to 2015. While digital circulation did increase by 2%, media companies are looking for ways to protect their core product.

Challenge

Connecting with local communities is one of the strengths of print media. In most newspapers, the writers live in the communities that they write for, so they understand what is happening there day to day. Another way they connect is through the classifieds sections. But with online selling resources like Craigslist, how can local papers compete? Many are finding that maps are the answer.

Solution

With more and more competition from online classified sources like Craigslist, Acqir is an opportunity for newspapers to stand apart and revitalize their classified sections. Garage sales and open houses are extremely popular, and newspapers are still the best resource to see where they are happening on any given weekend. Maps.com’s Acqir program puts those garage sale and open house listings into an easy-to-read map. With formats that include print, online, directory, and mobile applications, newspapers can customize the program to fit their needs. Acqir also has a proven track record of helping papers increase advertising revenue (view case studies here).

Result

Garage Sale and Printed Directory

Online Digital Map

Online Digital Locator Suite

Open House and New Build Maps

Open House and New Build Maps

Maps of garage sales, open houses, new home builds, rental homes, and parade of homes are all available to newspapers through the Acqir program from Maps.com. Ryan Brosseau, the Advertising Manager for the Billings Gazette said, “From concept to launch, [Acqir] helped the Billings Gazette create a powerful tool that the market now cannot live without. Whether you search your garage sales in print, online, or in a mobile app, we have the audience and the tools for them to continue to make garage sale-ing fun and profitable for all.”

Contact us

To learn more about how our maps can set your enterprise or small business apart from the competition, contact us at solutions@maps.com or call 800-929-4627 ext. 125 and one of our friendly staff will answer all your questions.

How are you using maps in your enterprise?